Afkar studio © 2009 - 2012.
Ahmed Shibl
“Do you want a collection of brilliant minds
or a brilliant collection of minds?” R. Meredith Belbin
Mostafa Moftah
Nashwa Ammar
Abdel-Fattah Abdel-Bari
Communication Consultant
Ahmad Shibl has been gracefully navigating the turbulent waters of the advertising industry
Since 1980, when he left his home town of Alexandria for Cairo, with nothing but a university
degree in Fine Arts and boundless hopes and dreams. He started out as a comic illustrator
(Samir children’s magazine) and graphic designer (Max Group), and went on to become
Art Director at several advertising agencies: Media; Lotus (designing for Marlboro cigarettes,
fashion and cosmetics industries); Baraka (Canada Dry, Seven Up); and Gap (Cairo International
Conference Centre [CICC]). Finally, as Partner at CU Creative, he created campaigns for
Talaat Moustafa Holding Company (TMH), United Egyptian Bank (“The Millionaire”), and WHO.
Nashwa Ammar has 18 years’ experience in printing and graphic design. She joined
El Shorouk Press in 1996, starting as Pre-Press Development Manager responsible for
Computerizing prepress operations, and going on to become Prepress Traffic Coordinator
supervising artwork-to-print flow. She also held the position of Senior Graphic Designer,
working with clients such as Henkel and Procter & Gamble. Promoted to Production Manager,
she oversaw the printing of Abdel-Wahab Al Meseri’s Encyclopedia of Zionism and the monthly
magazine Weghat Nazr. Nashwa then became Account Executive and managed the accounts
of Procter & Gamble, Henkel, Al Arabi Magazine, Dar El Shorouk Publishing Company and
Cairo Opera House.
Mostafa Moftah is a multi-talented conceptual artist: he is a graphic designer, painter,
photographer and musician. He has worked as a graphic designer in advertising for 28 years.
Currently heading up his own graphic arts studio in Cairo, Mostafa counts American Express,
UNICEF and Renault among his distinguished clients. Previously, he acted as art director
for several leading advertising agencies in Cairo, including Leo Burnett. Beyond his graphic
design work in advertising, he has also directed TV commercials, and for some of them written
the music and lyrics.  As a painter and a photographer, Mostafa has exhibited in many group
and solo shows, and his work has been acquired by the Egyptian National Museum
of Contemporary Art.
President, creative director
VP client service
Multimedia Artist & Music Writer
Abdel-Fattah Abdel-Bari has gained recognition as an innovative social marketer through his
work of nearly 30 years in the fields of information, communication and education.

His credits include: ‘Family of the Future', the USAID-funded program that helped make Egypt's
population crisis a national priority; The Nile is Still Flowing, the first TV soap opera in Egypt
on the subject of family planning, developed for The Academy for Educational Development
(AED); the Ford Foundation-funded radio program Teslamy, targeted to illiterate mothers in
Cairo; and  Secret of the Earth, the highly acclaimed soap opera promoting agri-business
among Egyptian farmers, funded by Agricultural Cooperative Development International (ACDI).